Christmas Campaign 24

OVERVIEW

The 2024 Christmas campaign explored the idea that there is space for every emotion, especially during a season often associated with happiness and celebration. The visual language was designed to work across both sides of the campaign, from the emotional and family-focused You & Me collection to the more product-focused Best Gift collection. My work included developing campaign visuals across digital, print, retail, and social, creating a flexible identity that could move between storytelling, product communication, and the different emotional moments of the campaign.