Stcp Campaign Refresh
Public transport, reimagined for a new generation.
GRAPHIC DESIGNMOTION DESIGNAI EXPERIMENTATIONCREATIVE DIRECTION
OVERVIEW
A self-initiated conceptual campaign exploring how design can make public transportation more relevant to Gen Z. Inspired by the shared experience of people from different generations travelling together, the project combines campaign strategy, visual storytelling, AI-assisted image generation, and motion design to create a bold visual identity that encourages more sustainable mobility.
