Stcp Campaign Refresh
A conceptual campaign designed to connect with Gen Z and encourage the use of public transportation, while exploring visual storytelling, AI-assisted image generation, and motion design.
GRAPHIC DESIGNMOTION DESIGNAI EXPERIMENTATIONCREATIVE DIRECTION
OVERVIEW
A loyalty program built around a modular visual system. The brand vocabulary and the interface share the same grid, allowing every touchpoint — from card to app — to feel like a single object.
